The Webby Award nominees for 2010 have been announced.
Why should you care?
The nominees provide a great resource for your marketing efforts. You can look at the sites and marketing campaigns and get great ideas that you can implement into your own online marketing efforts. I’ve summarized the ones that are directly connected to the automotive industry below but don’t neglect to look at the others.
If you want to see the complete list, you can see it here: complete list
Websites – These sites illustrate great visual design, functionality and usability.
Category: Automotive
Every 5 seconds (Toyota)- http://www.toyota-screensaver.ru
Porsche Panamera Website (Porsche)- http://panamera.com/#/home
Prius GOOD Website (Toyota) – http://awesome.good.is/ecosystem/index.html#/get-started
The GTI Project (Volkswagen)- http://awards2.digivault.co.uk/?p=493
Toyota Prius Website (Toyota) – http://www.toyota.com/vehicles/minisite/newprius/Category: Best Visual Design/Aesthetic
Prius GOOD Website (Toyota)- http://awesome.good.is/ecosystem/index.html#/get-started
Interactive Advertising – These campaigns illustrate great examples of how to set yourself apart from your competition.
Category: Banner Campaigns
Prius iMedia Banner Campaign (Toyota) – http://www.tmspreview.com/prius/iMedia/banner_campaign/
Category: Best Use of Social Media
Everybody Knows Somebody Who Loves A Honda (Honda) – http://www.rpa.com/hondasocialexperiment/
Category: Branded Content
The Fun Theory (Volkswagen) – http://www.adqualifier.com/webby2010/thefuntheory/index.html
Category: Game or Application
BMW Z4 Augmented Reality (BMW) – http://www.ddawards.com/2010/awards/bmw/
The GTI Project (Volkswagen) – http://awards2.digivault.co.uk/?p=493Category: Mobile & Experience Marketing
Prius iPhone Times Square Application (Toyota) – http://www.tmspreview.com/media/prius/reuters_video/
Category: Online Campaigns
The Fun Theory (Volkswagen) – http://www.adqualifier.com/webby2010/thefuntheory/index.html
Category: Online Guerilla & Innovation
The Fun Theory (Volkswagen) – http://www.adqualifier.com/webby2010/thefuntheory/index.html
Category: Viral Marketing
The Fun Theory – Piano Stairs (Volkswagen) – http://www.youtube.com/watch?v=2lXh2n0aPyw
Mobile – These sites excel at the ever-growing Mobile Web experience
Category: Integrated Mobile Experience
REAL NAVIGATION GAME (Honda) – http://interactive-salaryman.com/pieces/realnavigame_e/
Real Racing GTI (Volkswagen) – http://work.akqa.com/entry/webby/1/gti/Category: Social Networking
NISSAN Ski Challenge PROVE IT (Nissan) – http://demo.bisystem.com/Skichallenge/
As a wise man once said “Imitation is the sincerest of flattery” (Charles Caleb Colton)